Nim’s is the brainchild of Nimisha Raja, who was becoming increasingly disenchanted by the lack of healthy snacks on offer for parents and toddlers and decided to do something about it.
She sold her coffee shop and house and ploughed all of the money into launching the UK’s only air-dried fruit crisp brand, quickly building a state-of-the-art factory that can produce 12 million packs every year.
Her products, which are one of your five-a-day, nut/gluten free and certified vegan and Kosher are now sold across more than 20 different countries, including Belgium, France and Ukraine.
“We had targeted doubling our turnover this year after a number of major wins at the tail end of 2019, but, like many in our sector, we are having to adjust to the challenges presented by COVID-19,” added Nimisha.
“Nim’s has its own production line and a strong supply chain and this – combined with effective social distancing and flexible shift patterns – is really helping us adapt so that we continue to meet orders. I have got to say retailers have been extremely supportive as well.”
She continued: “Despite all of the pressures we are facing, we will continue to innovate and bring new products to market. It’s what we do best.”
The Queen’s Award isn’t the first time Nim’s has been recognised for its innovation, securing recognition at the World Food Innovation and Food Manufacturing Excellence Awards.
For further information, please visit www.www.nimsfruitcrisps.com, follow @nimsfruitcrisps on twitter or follow Nimisha Raja on LinkedIn.